Client:
Red Bull

Industry:
Beverage Industry

Client:
Red Bull

Industry:
Beverage Industry

Client:
Red Bull

Industry:
Beverage Industry

Services:
Branding
Print
Digital
Merchandise
Experience

Services:
Branding
Print
Digital
Merchandise
Experience

Services:
Branding
Print
Digital
Merchandise
Experience

Energy Station

For more than 40 years, the Dakar Rally has been the world’s preeminent off-road endurance race. Nativo teamed up with Red Bull to create an incredible beach pavilion from scratch in Lima, Peru, where the 2019 desert race began and ended.

The result was the Red Bull Energy Station, an immersive brand experience that kept attendees and competitors alike fueled and entertained for all of race week.

Energy Station

For more than 40 years, the Dakar Rally has been the world’s preeminent off-road endurance race. Nativo teamed up with Red Bull to create an incredible beach pavilion from scratch in Lima, Peru, where the 2019 desert race began and ended.

The result was the Red Bull Energy Station, an immersive brand experience that kept attendees and competitors alike fueled and entertained for all of race week.

Energy Station

For more than 40 years, the Dakar Rally has been the world’s preeminent off-road endurance race. Nativo teamed up with Red Bull to create an incredible beach pavilion from scratch in Lima, Peru, where the 2019 desert race began and ended.

The result was the Red Bull Energy Station, an immersive brand experience that kept attendees and competitors alike fueled and entertained for all of race week.

Energy Station

For more than 40 years, the Dakar Rally has been the world’s preeminent off-road endurance race. Nativo teamed up with Red Bull to create an incredible beach pavilion from scratch in Lima, Peru, where the 2019 desert race began and ended.

The result was the Red Bull Energy Station, an immersive brand experience that kept attendees and competitors alike fueled and entertained for all of race week.

Energy Station


For more than 40 years, the Dakar Rally has been the world’s preeminent off-road endurance race. Nativo teamed up with Red Bull to create an incredible beach pavilion from scratch in Lima, Peru, where the 2019 desert race began and ended.

The result was the Red Bull Energy Station, an immersive brand experience that kept attendees and competitors alike fueled and entertained for all of race week.

Nativo_RedBull_Dakar_Overview
Nativo_RedBull_Dakar_Drawing
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Nativo_RedBull_Dakar_Group
Nativo_RedBull_Dakar_Signs
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Nativo_RedBull_Dakar_Car
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Nativo_RedBull_Dakar_Car3
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Nativo_RedBull_Dakar_Kit

Welcome Kits

The desert wave motif that we designed spread through a whole range of branded items, including welcome kits for special guests of Red Bull. They contained an event pass, face bandana for the desert dust, and a can of Red Bull to fuel the experience.

Pilots received a limited-edition gift containing a custom talisman that all of them either wore or hung in the car for luck. We branded these items in unfinished wood to continue the natural aesthetic and earth tones. As we researched design ideas for the necklace, we settled on a shape from Peruvian culture, which people instantly recognized and loved.

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nativo



MIA.

 

 

 

44 W. Flagler St., STE 1450
Miami, FL 33130 _Map
Phone: +1.305.329.3710
Inquiries: studio@nativo.design

© 2020 Nativo. 

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