Pincho Brand Identity

Pincho Factory, the award-winning burgers, skewers, and bowls concept was looking to rebrand as they grow and expand across the country. We worked on the rebrand as they dropped the "factory" to just Pincho. Physically, the identity symbolizes two foods that built the brand. It’s the skewer running through every kebab and the burger that wins awards and loyal fans. Conceptually, the brand hero represents who they are. Unique dishes that cut through the tastes and norms of today’s fast-casual, and a brand culture rooted in duality. The slash is the brand Supermark. It’s a meeting point that holds it all together. The Supermark is powerful enough to represent the brand as a graphic accent across mediums, instantly connecting any communication back to Pincho.