Pincho Brand Identity

Pincho Factory was looking to rebrand as they grow and expand across the country. We worked on the rebrand as they dropped the "factory" to just Pincho. Physically, the identity symbolizes two foods that built the brand. It’s the skewer running through every kebab and the burger that wins awards and loyal fans. 


Conceptually, the brand hero represents who they are. Unique dishes that cut through the tastes and norms of today’s fast-casual, and a brand culture rooted in duality. The slash is the brand Supermark. It’s a meeting point that holds it all together. The Supermark is powerful enough to represent the brand as a graphic accent across mediums, instantly connecting any communication back to Pincho.

Client:
Pincho

Scope:
Strategy & Positioning 
Identity System
Logotypes & Brand Marks
Brand Guidelines 
Type Design 
Creative Direction 
Packaging
Website Design & Programing 
Copywriting 
App & User Interface 
Motion Graphics 
Set & Retail Design 

Nativo-Pincho-Logo
Pincho_badge
Nativo-Pincho-Tagline
Nativo-Pincho-Icons
Nativo-Pincho-Period
Nativo-Pincho-Motifs2
Nativo-Pincho-Lifestyle
Nativo-Pincho-BusinessCards
Nativo-Pincho-Stationery
Nativo-Pincho-Menu3
Nativo-Pincho-Tee
Nativo-Pincho-WBottle
Nativo-Pincho-Tote
Nativo-Pincho-Cap
Nativo-Pincho-Jars
Nativo-Pincho-Cap2
Nativo-Pincho-Stickers
Nativo-Pincho-Apron
Nativo-Pincho-Bag
Nativo-Pincho-Ketchup
Nativo-Pincho-Salad
Nativo-Pincho-Tee2
Nativo-Pincho-Apron2
Nativo-Pincho-Tote2
Nativo-Pincho-Bag2
Nativo-Pincho-Stickers2
Nativo-Pincho-Longsleeve
Nativo-Pincho-Stickers3
Nativo-Pincho-Tee3
Nativo-Pincho-Wristband
Nativo-Pincho-Hoodie
Nativo-Pincho-Plate
Nativo-Pincho-Sides
Nativo-Pincho-Cup
Nativo-Pincho-Texts
Nativo-Pincho-Screens6
Nativo-Pincho-Web5
Nativo-Pincho-Web7
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