The Red Bull Music Academy is a global music institution pledged to encourage creativity in music. Through workshops, festivals, studio sessions, musicians have the opportunity to make a difference in today's music industry.
Every session brings special guests to talk about their music and related topics. This exclusive academy not only helps musicians produce their music but also go through the challenges they face in the industry. To be part of this event, participants have to apply to get the chance of meeting the invited artists.
To promote the info session in Jamaica, we created an illustration of Tokimonsta. We then used the illustration for our key visuals and promotion. Each region received an icon for the guest presenter, and this icon became the key visual for the session.