Red Bull Carros Locos brings to Peru one of the most bizarre and hilarious events of all times: a large-scale soapbox event.
Handcrafted and motorless cars compete for who has the best car and the best costumes. It's not only about the car, it's also about the speed and presentation. A competition for those who participate, a show for those who just watch it.
Today, Red Bull Carros Locos welcomed 30,000 people to watch fifty teams at the Bajada Bertolotto in Lima. Our brand identity, along with signage and kits complemented the look and feel of the event, which made it more fun for people to participate and watch.