Wings for Life is a race to gather funds to help those with spinal cord damage. Created by Red Bull’s founder, Dietrich Mateschitz, this race, like other Red Bull event, has a twist to it: a car kicks off those who are not keeping up with the race. Participants compete against the whole world, with no pre-determined mile quantity to run, the winner is whoever keeps running.

We are honored to be invited by Red Bull to be responsible for the first Wings for Life World Run in Peru. Our digital efforts turned into 1,500 people joining the race to fund the Wings for Life foundation.