The former F1 racing star and Indy 500 champion, Emerson Fittipaldi, today unveiled his dream track car, designed to fulfil his long-held ambition of bringing the thrill of F1 racing to the public. After racing cars and winning championships for over 30 years Emerson Fittipaldi wanted everyone to experience how it feels to drive a supercar. Even though the racer formerly retired in 1996, his passion for racing never did.

In 2016, Emerson reached out to us with his vision of creating a supercar which was in the early stages of development. The Fittipaldi EF7 Vision GT, designed by Pininfarina, needed an identity that was fast, strong, precise and powerful–just like the brand itself.

For the next eight months, we collaborated with Fittipaldi and the Pininfarina team to debut the Fittipaldi EF7 Vision GT at the Geneva Motor Show in March 2017. The public and race enthusiasts could then see the design created by us, from the brand identity, race uniforms, printing and digital collateral and everything else we have been doing.

Branding for Fittipaldi.